According to the Family Travel Association (FTA), Euromonitor International analysis about the consumer behavior for 2018 says that multi-generational travel is the fastest
growing segment for many travel companies.
Operators and agents around the world
are focusing on the trend. Scott Dunn a luxury travel company based in the UK, USA
and Singapore states that this is the fastest growing area for them. HomeAway competes
closely with Airbnb.
Highlighting that their short-term rental properties tend to be larger
and therefore the types of properties that are appealing for multi-generational holidays,
they use the tagline ‘The whole house. The whole family. A whole vacation’.
