Can the Women's World Cup Win Over Fans and FIFA?

The 2015 Women's World Cup is underway. The U.S. plays its first game in Winnipeg tonight, against Australia. FIFA, which is mired in scandal, organizes and runs the quadrennial tournament. In recent years, its leadership has made the global growth of women's soccer one of the organization's goals. Has it paid off? Bloomberg's David Gura reports. (Source: Bloomberg)