Two
new services from Nokia will help operators deliver a differentiating
customer experience without the need for capital investment. Nokia
Pop-up Network is delivered as a service and provides up to three times
more uplink speed and capacity at popular outdoor events; Nokia Geo-Data
as a Service enriches 3-D geolocation data to reveal customer behavior
and the performance of devices, applications and networks to help
operators improve their network planning, sales and marketing.
Both
solutions are provided as a service to make it easy for operators to
enjoy the benefits of flexibility and scalability, without the capital
outlay. Pop-up Network entails Nokia professional services experts
deploying a temporary high performing LTE network, and the operator only
pays for the capacity needed during the event. Geo-Data as a Service is
available under license to support a wide variety of operator business
functions and is accessed from a secure virtual cloud via a web browser.
The new on-demand services in more detail:
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Pop-up Network, which includes network planning and optimization services, offers a differentiating advantage to operators who want to provide subscribers with memorable experiences at mass events. Nokia deploys temporary, transportable base stations coordinated by Nokia Centralized Radio Access Network (RAN) capabilities that transform the interference from devices into useful traffic to boost uplink capacity. The operator simply pays for the capacity required during the event, reducing the total costs by up to 80% when compared to investing in its own infrastructure.
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The cloud-based Nokia Geo-Data as a Service combines anonymized 3-D geolocation data from devices with network data to provide accurate insight into network, device and application performance as well as subscriber behavior. The insight is tailored to the needs of different operator functions. For example, network planners can spot and correct areas where subscribers are experiencing poor service; marketing personnel can identify subscriber trends and implement campaigns to grow revenue from the most valuable subscribers; or sales executives can pinpoint where their network provides better service than its competitors to leverage with new corporate clients.
Curtis Price, Program Vice President, Infrastructure Services, IDC, said: "Nokia's
Pop-Up Network and Geo-Data as a Service offerings provide insight into
service quality that gives operators a key lever to manage customer
experience as a source of differentiation, as well as a means of
identifying new service opportunities. Also, with both services
delivered in an as-a-service model, no upfront capex is required by
operators."
Dennis Lorenzin, head of Network Planning and Optimization at Nokia, said: "With
these new solutions, Nokia is able to offer benefits to a wide range of
non-technical functions within an operator's business, not just to
support network planning and operations. For example, the marketing
department could benefit from the data insights by finding new ways to
generate revenue with targeted offers or by enhancing its brand
reputation with optimal service quality at busy events."
