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Σάββατο 1 Φεβρουαρίου 2014

How Frito-Lay Is `Crashing the Super Bowl’




Jan. 31 (Bloomberg) –- Pepsico CMO Simon Lowden and Frito-Lay CMO Ann Mukherjee discuss Pepsico’s 30-year relationship with the NFL and how they leveraging their relationship on game day with Pimm Fox on Bloomberg Television’s “Taking Stock.” (Source: Bloomberg)